Madonna's decision to team up with Timbaland and Justin Timberlake for her 2008 album "Hard Candy" was not about following trends, but about seizing an opportunity to reshape them in her own unique style. The result was the hit song "4 Minutes," which became one of both stars' biggest hits. The track is a riff-heavy earworm with Timbaland's trademark beats and tics anchoring the strong pairing of two of music's biggest stars. The video, directed by Jonas Euvremer and François Rousselet, features one of Madonna's most conceptual dancing performances, and Timberlake's co-credit on the album marked a first on a Madonna record.
Released as a single on March 17, 2008, "4 Minutes" had a singular mission in mind: to become an enormous hit. And it certainly succeeded, topping charts in the UK, Europe, and the US dance charts. Madonna acknowledged the complex themes at play, suggesting that the song is about having a sense of urgency, about how we are living on borrowed time, and how people are becoming much more aware of the environment and how we're destroying the planet. In the end, Madonna proved that time had not yet run out for her, delivering a commanding presence in her live performances of the song. Read more here.
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