Timbaland has teamed up with Babybel Cheese for the brand’s first-ever music collaboration. The Grammy-winning producer remixed Babybel’s classic song “I’m Your Baby” into two new versions, pop and EDM, pressed on collectible 3-inch micro-vinyl records with a mini turntable.
“They came to me; they had an idea. They played the original song — it was so catchy and infectious — and I was like, ‘I want to be a part of history.’ But sometimes, you got to see the future. You got to see beyond what today is. Because if you look at today, you’ll be like, ‘I don’t know,’ you know what I’m saying? But I’m not looking at today — I look at tomorrow. And there was just something that resonated with me when it came to infectious things in the world, and music is an infectious thing when it comes to the hook — ‘I’m your baby, Babybel’ — that’s what songs are about, making you sing again, making you recalibrate life and having fun, and putting a smile on your face.”
