50 Cent Bigs Up Timbaland
G-Unit head 50 Cent recently discussed his growing SMS Audio headphones line and why key investors like Timbaland and Carmelo Anthony are key examples of its growth. Fif noted how much value a business partner like Timbaland brings to his line based on his background as a Grammy award-winning producer. "He actually helps create the signature sound for SMS Audio," Fif said referring to Timbaland.
"It's exciting to have the collaborations because these guys have a strong passion for music. Carmelo, most professional athletes have a passion for it because it's a lot of physical discipline involved, we can take it down to the basics the way we would actually utilize it on the treadmill or just keeping ourselves health."